Neuro Haven

App Design - Ad Campaign

Neuro Haven

This fictional app concept was developed to imagine a new direction for Astro Gaming by Logitech, expanding their presence beyond gaming and into wellness-focused audio experiences. Neuro Haven repositions Astro’s high-performance headphones into a secondary market by leveraging their exceptional sound quality for mental wellness and sensory immersion. The app delivers a curated soundscape of binaural beats, isochronic tones, and nature sounds—designed to help users relax, refocus, or recharge. I created the concept, basics of UI/UX design flow, and visual identity for Neuro Haven to explore how an established gaming brand could evolve into new territory while staying rooted in its audio expertise.

SKILLS: Design, Typography, Illustration, Logo Creation, Layout, Concepting, App Design, Branding, UI, Digital Design, Responsive Design

PROGRAMS: Photoshop, Illustrator, InDesign

Log-in Screen

Home Screen

Category Screen

Audio Player Lock Screen

Neuro Haven Ad Campaign

To introduce Neuro Haven and attract new users, I developed a series of ad concepts that build on the app’s core identity while exploring three distinct visual styles. The playful yet memorable tagline unifies each ad: “This app is a No Brainer.” The goal was to create variety while maintaining brand cohesion, using engaging visuals and clear calls to action to draw attention and encourage downloads. I focused on focus, energy, and sleep. This campaign allowed me to explore how a single concept can flex across different aesthetics while staying true to the brand’s voice and mission.

SKILLS: Design, Typography, Illustration, Logo Creation, Ad Concepting, Copywriting, Ad Series, Tagline, Visual Styles, Large Format, Mockups, Visual hierarchy

PROGRAMS: Photoshop, Illustrator, After Effects