Magazine Ads - Instagram Campaign - Instagram Stories
Sanpellegrino’s target audience primarily consists of health-conscious, sophisticated consumers who value premium, natural products. They appeal to those seeking refreshing, upscale beverages that focus on quality, simplicity, and taste. Their audience also tends to appreciate sustainability and luxury in everyday products, aligning with a lifestyle emphasizing wellness and indulgence in high-end yet accessible goods.
3 Magazine Ads
It's Really That Simple.
My goal in this campaign was to highlight their natural fruit juices and target the ads to an active crowd. I decided to show the beverages at different times of the day, touching on the low-to-no-caffeine aspect.
SKILLS: Design, Styling, Photography, Research, Art Direction, Brand Communication, Photo Editing, Concepting, Ad Specs, Layout
PROGRAM: Photoshop, Illustrator, InDesign
Photoshoot
Initially, I attempted to do a photo shoot outside, but it was hot, sticky, and bright, and I was fighting angry wasps. Despite a valiant effort, I didn’t feel I captured the look I was going for when I brought my photos up on my computer. I ended up having to use stock images for the fruit. For the cans, I decided to do a second photoshoot in my basement, where I could control the lighting and various angles. I remembered I had taken the exact image I was looking for with my cellphone for my background sunset image. This image was taken while I was in Virginia Beach, while the sky was recovering from a very thunderstorm-y day.
Photoshoot
Final 3 Ads Series
Limonata Magazine Ad
Aranciata Rossa Magazine Ad
Melograno & Arancia Magazine Ad
Instagram Campaign
#Cheers to Love
Sanpellegrino is an Italian brand known for its premium sparkling waters and flavored beverages. It emphasizes “tasteful living” through culinary tradition, refreshing drinks, and Italian heritage. This campaign focuses on the simple unity of natural juices and sparkling water; the fresh Melograno and Arancia (pomegranate and orange) are in every can. The wedding season is an excellent time for a social media contest to boost brand visibility to a new generation by creating a heartfelt, user-driven celebration of love.
SKILLS: Design, Styling, Art Direction, Caption Writing, Photo Editing, Concepting
PROGRAM: Photoshop, Instagram
Instagram Stories
The Perfect Mocktail
#Sanpellegrino #Mocktail
Sanpellegrino is an Italian brand known for its premium sparkling waters and flavored beverages. This social media branding experiment aims to reach a younger audience by using bright designs, engaging with Instagram polls, stickers, and uploading with the "add yours" feature. Sanpellegrino typically focuses on upscale events and low-key luxurious branding. This reel campaign takes a new risk by using energetic, fun, and bright colors, targeting a younger crowd of sparkling water drinkers.
SKILLS: Design, Styling, Art Direction, Caption Writing, Photo Editing, Concepting, Branding, Research, Social Media
PROGRAM: Photoshop, Instagram
Photoshop Edits before IG Additions (Sans- Polls, Sliders, Add yours, Link + Stickers)
