Magazine Ads - Instagram Campaign - Instagram Stories
Sanpellegrino’s target audience is defined by a blend of modern sophistication, health-consciousness, and an appreciation for premium experiences. The brand primarily appeals to adults aged 25 to 60, with a slight female majority drawn to products that combine quality, authenticity, and Italian heritage.
3 Magazine Ads
It's Really That Simple.
This campaign aimed to spotlight Sanpellegrino’s commitment to quality and natural fruit juices while connecting with a vibrant, active audience. By showcasing the beverages at various times of day and in dynamic, out-of-home settings, I wanted to emphasize their versatility and appeal to those on the go. Highlighting the low-to-no-caffeine aspect, the ads invite consumers to enjoy Sanpellegrino as a refreshing companion for any adventure, any time of day.
SKILLS: Design, Styling, Photography, Research, Art Direction, Brand Communication, Photo Editing, Concepting, Ad Specs, Layout
PROGRAM: Photoshop, Illustrator, InDesign
Photoshoot
My first outdoor photo shoot was quite the adventure- think blazing sun, relentless humidity, and a few too many angry wasps for comfort. Despite giving it my all, the lighting wasn’t cooperating, so I pivoted and sourced some fantastic images from Adobe Stock to bring my vision to life.
Not one to back down from a challenge, I set up a second shoot for the cans in my basement, where I could control the lighting and experiment with different angles. I wrapped my light in a white shirt to create a softer, flattering glow.
Not one to back down from a challenge, I set up a second shoot for the cans in my basement, where I could control the lighting and experiment with different angles. I wrapped my light in a white shirt to create a softer, flattering glow.
I was searching for the perfect sunset image for the background when I realized I already had exactly what I needed- a photo I’d snapped on my phone during a trip to Virginia Beach, just after a dramatic day of thunderstorms. Sometimes, the best creative solutions are hiding right in your camera roll!
Photoshoot
Final 3 Ads Series
Limonata Magazine Ad
Aranciata Rossa Magazine Ad
Melograno & Arancia Magazine Ad
Instagram Campaign
What's It Made of?
#Cheers to Love
#Cheers to Love
Sanpellegrino, renowned for its premium Italian sparkling waters and vibrant fruit beverages, embodies the art of “tasteful living” through a blend of culinary tradition, refreshing flavors, and iconic Italian heritage. This campaign celebrates the harmonious pairing of natural juices and sparkling water, highlighting the fresh Melograno & Arancia (pomegranate and orange) found in every can.
Timed for wedding season, the campaign launches a heartfelt, user-driven social media contest designed to boost brand visibility among a new generation. By inviting followers to share their love stories and wedding moments, the campaign transforms Sanpellegrino into a sparkling centerpiece for life’s most memorable celebrations, uniting community, flavor, and a touch of Italian romance.
Timed for wedding season, the campaign launches a heartfelt, user-driven social media contest designed to boost brand visibility among a new generation. By inviting followers to share their love stories and wedding moments, the campaign transforms Sanpellegrino into a sparkling centerpiece for life’s most memorable celebrations, uniting community, flavor, and a touch of Italian romance.
SKILLS: Design, Styling, Art Direction, Caption Writing, Photo Editing, Concepting, Social Media, SEO, Creativity, Copywriting, Engagement
PROGRAM: Photoshop, Instagram
Instagram Stories
The Perfect Mocktail
Sanpellegrino, the iconic Italian brand known for its premium sparkling beverages, traditionally leans into sophisticated, understated luxury. This campaign flips the script. Designed to capture the attention of a younger, social media–savvy audience, “The Perfect Mocktail” brings a fresh burst of energy to the brand through playful colors, upbeat reels, and interactive Instagram features like polls and stickers. This concept infuses Sanpellegrino’s elegance with a vibrant, modern twist, making sparkling water feel as exciting as refreshing.
SKILLS: Design, Styling, Art Direction, Caption Writing, Photo Editing, Concepting, Social Media, SEO, Creativity, Branding, Engagement
PROGRAM: Photoshop, Instagram
Photoshop Edits before IG Additions (Sans- Polls, Sliders, Add yours, Link + Stickers)
